Double Your Bookings By Listing Them Online
Written by Jade Shojaee
So you’re not ready to get your business online? We get it. For those of us who didn’t grow up on our iPhones it can seem daunting, maybe even unnecessary, to spend time navigating the world of online travel channels, Google search rankings, hashtags, and the myriad of online advertising options made worse by tricky cost models and unpalatable analytics databases. Here’s the thing… 67% of travelers say it’s easier for them to book a trip online (Henry B. Tippie School of Management) and 50% of people aged between 35 and 44 prefer to reserve through OTAs (TNooz).
Online Inventory Sells
What If Your Local Brand Is Getting Bookings Offline?
Remember The Thomas Cook Group? That was the multi billion dollar company that just recently closed its doors September 2019. According to an article in the New York Times How Could Travel Giant Thomas Cook Fail?, one of the biggest factors that contributed to the final closure of 178 year-old Britsh Travel Company was their lack of a digital presence. Despite running 600+ stores and serving over 19 million travelers, The Thomas Cook Group could not overcome the digital disruptions rocking the travel industry.
Would-be travelers expect easily bookable, online searchable listings and, as the vacation rental owner/manager, it’s up to you to make the shopping and booking process as accessible as possible to the modern consumer.
The Modern Consumer: Millennials & Gen Xers
Generation X values their independence and likes to do their research before making purchases with 68 percent making their buying decisions based on online reviews.
Generation X now holds the majority of business leadership positions and despite their small total size relative to the entire population, their purchasing power now accounts for 31% of the total U.S. income.
Get More Direct Bookings by Going Online
Optimize Revenue Generation With An Online Approach
Understanding your Comp Set will get you everywhere when it comes to competitively pricing your vacation rentals during both peak and shoulder seasons. Would-be travelers know how to work the system and are always looking for the best deal, thanks to online price comparators and meta sites that serve up auction-style displays of vacation rentals all instantly bookable online. The fact is, your competitors are online and if you aren’t, you are missing out on countless bookings and the opportunity to dynamically price your listings.
Don’t Know Where to Start?
That’s where RedAwning has you covered. Our team of digital marketing experts have been helping vacation rental owners and managers drive bookings (omnichannel and direct) for over 20 years and know what it takes to support at both the global AND the local level. Don’t think of going online as sacrificing your local brand. We’ll help you enhance your relationship with the local community while expanding your brand presence worldwide. Let the bookings pour in!