Jekyll Realty : A Complete Marketing Partner Case Study
Jekyll Saw a 6-figure Revenue Increase in Direct Bookings From Their New Website!
Jekyll Saw a 6-figure Revenue Increase in Direct Bookings From Their New Website!
Jekyll Realty is a property manager with approximately 150 vacation rental homes located on Jekyll Island, on the Georgia coast. Beginning in 2019, Jekyll added digital marketing and website services and expanded the partnership with RedAwning for both distribution and direct booking.
THE RESULTS
Both Jekyll Realty’s website, direct bookings and distribution results outperformed the previous period!
WEBSITE + DIRECT BOOKINGS
Compared to the same period last year, the new website clearly out performed. Within the first 4 months we drove higher conversion rates and direct online business continues to grow. The increase in Booking Revenue represents a 6-figure revenue increase with continued growth and accelerating pace. The website saw triple digit site visitation growth, increased Brand and property exposure. With new users comes new guests. The time spent on site is also up, all very positive indicators for Google.
DISTRIBUTION
Channel results also outperformed the previous year resulting in increased booking revenue. Booking.com saw increase in Summer growth and paced well ahead for October and the fall season. Airbnb also drove incremental revenue over shoulder winter and fall periods.
Hear From Our Partner
“RedAwning has been very proactive with getting our listings the maximum rental exposure needed in today’s competitive vacation rental market. This year’s RedAwning Conference was very informative on new market trends with representatives from Google and Amazon as well as being a lot of fun with a great staff. So far our company has been very pleased working with RedAwning.”
Mac Jeffries, Jekyll Realty
Be Our Next Success Story
Speak with one of our vacation rental experts today and see how we can grow your business together.