RedAwning CMO Heather Richer To Present on Compression and the Impact of New Supply At Upcoming Hotel Data Conference in Nashville, TN August 14-16

In partnership with STR, Richer will present on supply and the impact to compression nights for the lodging industry

EMERYVILLE, CA (August 8, 2019) —, the world’s largest network of vacation rental properties, today announced that Heather Richer, RedAwning’s Chief Marketing Officer will be co-hosting a breakout with STR and a panelist in a main stage trend conversation. 

This discussion will be co-presented by Jessica Haywood Director of Research and Development, STR and moderated by Elizabeth Randall Winkle and Chief Strategy Officer, STR Panelist Alison Taylor, American Airlines

The Hotel Data Conference is an annual gathering of industry executives with a specific interest in sourcing and applying data to understand the industry landscape and improve overall performance. 

During her upcoming session, Richer will lead a conversation exploring disruption, collaboration and business in the travel space.

“The lodging industry is evolving everyday and it’s an exciting time to be in this space. Whether it’s changing consumer preferences, advancements in technology, or new brand offerings, we have to continuously improve to stay ahead of the pack,” said Richer. “The way the lodging industry has understood and defined supply is changing. We’re going to explore how short-term rental accommodation supply may impact compression nights in the hotel space through different lenses: by day of the week, hotel type, event type, and many other ways. The discussion will also address how those hurdles can be approached with confidence and composure to ensure long-term success.”

Richer has an extensive background in developing and executing effective revenue management strategies for luxury boutique hotel chain, Kimpton Hotels and Restaurants. She joined RedAwning’s executive team as CMO in early 2018 to help lead RedAwning through rapid international and national expansion of its property portfolio, and continuing RedAwning’s drive to bring the trust, ease, and convenience of hotel-style booking and services to the largest single network of vacation homes and apartments worldwide.

This Presentation will be held August 15, 2019 from 11:50 AM – 12:50 PM in the General Griffin Ballroom at the JW Marriott, Nashville. More information can be found here


About RedAwning

RedAwning is one of the world’s largest branded collection of vacation properties offering a comprehensive layer of solutions and support with every stay, including 24/7 guest and property manager support services, complete marketing, distribution, and reservations management solutions, digital solutions incorporating Google-integrated ads, and a full range of additional technology and service innovations. With over 100,000 unique properties in over 10,000 destinations, RedAwning has served over 825,000 travelers to date and continues to expand on being the broadest single point of access to the largest network in the world for alternative lodging. RedAwning is a leading supplier of vacation rentals to every major online travel booking website including, Expedia, HomeAway/VRBO, Flipkey/TripAdvisor, and Airbnb. RedAwning also operates a number of exclusive vacation property booking websites, including Perfect Places, VaycayHero, TravelPro Rentals, and

RedAwning has been a leading innovator in the vacation rental industry since 2010, with a mission to redefine the customer journey for guests, hosts and managers and to drive new approaches that make the booking experience more consistent, easier, safer and better for all. The company is profitable, rapidly growing, and backed by Silversmith Capital Partners.

Since 2017, RedAwning has expanded its reach and services by acquiring Vaycayhero.comPerfectPlaces.comTravelProRentals.comLeavetown VacationsJetstream by Leavetown and Blizzard Internet Marketing.

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