Heather Richer

Revenue Management Is More Than Just A Promotional Price

Are You Leaving Money On The Table?

Dynamic pricing strategies in the short-term rental sector as we know them have changed. Travelers have more accommodation options than ever before and technological advancements to both the book and stay experience have reshaped consumer expectations and buying behavior. 

Today’s revenue manager must understand that traditional rate adjustment strategies are no longer a viable form of promotion nor an effective revenue management approach in this saturated market. In other words, simply having the “right price” isn’t enough.

Listing your inventory on major Online Travel Agencies (OTA) and on your own website has become an imperative component to a successful growth strategy  as these channels are no longer just ads showcasing your listings. They are the actual “shelf space” where customers decide to purchase. 


Join RedAwning’s Chief Marketing Officer, Heather Richer for our upcoming webinar and find out how to understand and properly implement the tools in your “tool box” including:

  • Online Travel Agency (OTA) promotions — how to leverage this ‘shelf-space’ 
  • Revenue management systems — what you need, how to choose
  • Direct bookings — how increase visits to your website and conversions
  • Organic merchandising including content and images — best practices for creating listings that ‘sell.’

About Heather:

As the CMO at RedAwning Richer oversees revenue management, digital distribution and channel partners, customer service and call center functions, analytics, and overall brand strategy and performance management. Heather brings her high caliber e-commerce, online marketing and revenue optimization experience to RedAwning Property Managers in this exclusive webinar opportunity. In addition to serving on the HSMAI Revenue Management Advisory Board, she also holds her Master’s Degree in Tourism Administration from the George Washington University School of Business.

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