• RedAwning Partner Conference 2019

RedAwning’s First Ever Partner Conference

May 8 – 10, 2019 in beautiful Sonoma, CA
• With Presentations From •
Google Global Business Development representative, Charles Ross-Smith
& Head Of Amazon Alexa Smart Products, Mike Murphy

The Agenda

Pre-Event + Arrival Day

Arrive for RedAwning’s Partner Conference early and enjoy some perks, besides getting to spend a little extra time with your RedAwning team partners.  Those of you who arrive early will have the opportunity to join us for a round of golf at one of Sonoma’s scenic courses as well as attend a Digital Marketing Workshop presented by Blizzard Internet Marketing, a RedAwning Group Brand.   Blizzard University is a well known and attended marketing workshop in the vacation rental industry and provides great insights to the industry’s trends as well as one-on-one time and personalized feedback for your business.

Kick off the conference and dip your toes in Sonoma’s wine country with a Grape Stomping event (see what we did there) and welcome reception open to all!  Stay tuned for more details and times as the event approaches.

Wednesday, May 8 Event Schedule

8:00 am • Napa Golf Course at Kennedy Park | Golf Tournament

Tee off in an informal Golf Tournament with Vacation Rental Industry Leaders.

1:00 pm – 5:00 pm • Tower Room | Blizzard University

Master Your Digital Marketing Strategy at the Blizzard University Workshop hosted by Susan Blizzard.

3:00 pm – 5:00 pm • Breezeway Lawn | Meet the RedAwning Team

Mingle with your RedAwning Market Managers, Partner Success Managers and the Executive Team.

5:00 pm – 6:00 pm • Breezeway Lawn | Grape Stomp

Join RedAwning Executives including CEO, Tim Choate for a Grape Stomp!

Thursday May 9th Event Schedule

Prepare for a day packed with cutting edge breakout sessions and seminars from vacation rental industry movers and shakers.  The excitement doesn’t end with the end of the day though, as we have an incredible dinner planned. Will there be wine? Absolutely.

6:00 am – 7:00 am | Hike through Wine Country

Take in Spring and the gorgeous Sonoma Vineyards during a guided hiking tour hosted by the RedAwning Team.

8:00 am – 9:00 am • Breezeway Lawn | Breakfast – Breezeway Lawn

Join us in the Fairmont’s lovely Breezeway Lawn for breakfast on us.

9:00 am – 9:30 am • Pavillion | Welcome Session

RedAwning Founder and CEO Tim Choate

Who is RedAwning? Find out how we began, what we’re all about,  our recipe for success and what’s in store for Partners in our network. 

9:30 am – 10:15 am • Pavillion | Staying Ahead of the Pack

RedAwning’s CMO, Heather Richer, Head of Analytics, Lee Martin & Director of Marketing & Communications, Michelle Dissel

Let’s review what we’ve implemented to get you ahead of the pack with real-life examples and case studies from our data. Explore what works when it comes to running promotions on OTAs and choosing cancellation policies that drive bookings.

10:15 am – 10:45 am • Pavillion | Industry Trends:  Examining Compression and the Impact of New Supply

Smith Travel Research’s Director of Research and Development, Jessica Haywood

10:45 am – 11:15 am | BREAK

Enjoy complimentary snacks while you mingle with the morning’s keynote speakers, ask any questions you may still have or just share a few laughs with fellow travel professionals.

11:15 am – 12:00 pm • Pavillion | Reaching Travel Industry Programs

Director of RedAwningTravelPro, Cindy Brewster,  Operations Manager, Cari Stolz and AAA’s agency representative, Colby Olen

Get acquainted with the travel advisor services now offered by RedAwningTravelPro and find out how our partnership with AAA will expand your prospect list.

12:00 pm – 1:00 pm | Lunch

Enjoy the fantastic complimentary buffet prepared by the Fairmont Sonoma’s renowned team of chefs.

1:00 pm – 1:45 pm • Pavillion | Google, The Hardest Working Channel of the Future?  Google Hotel Search

Global Business Development at Google, Charles Ross-Smith and RedAwning CEO, Tim Choate

Get an exclusive update on Google’s roll-out of the new Hotel Search for Vacation Rentals as well as Google’s plans for the future.

2:00 pm – 2:45 pm | Breakout Sessions!

(Attend One & Check Room Location)

Next Level Revenue Management Tactics


RedAwning CMO, Heather Richer

Maximize income and occupancy with RedAwning’s Chief Marketing Officer, Heather Richer and explore how to use different tools to run your revenue management strategies. We’ll be joined by Transparent, Key Data, LSI Tools, Smith Travel Research, and AirDNA to explore how to apply different data and tools to drive smarter strategy.


The Guest Experience and Managing Your Owners

Sonoma Valley Room

RedAwning’s Manager of Guest Services, Megan Turner and Jetstream’s CEO, Mike Liverton

Explore strategies for creating the perfect guest experience, managing your online reputation and negotiating with your owners to improve guest-facing policies.

2:45 pm – 3:15 pm | BREAK

Enjoy complimentary snacks while you mingle with the afternoon’s keynote speakers, ask any questions you may still have or just share a few laughs with fellow travel professionals.

3:15 pm – 4:15 pm | Breakout Sessions!

(Attend One & Check Room Location)

Content + Merchandising Optimization


RedAwning’s Vice President Market Management, Dustin Warr and RedAwning’s VP Rep Level Sales, Emmanuel Lavoie

Find out how to maximize your reservations and results, as well as generate new leads through RedAwning on every channel.


Digital Marketing Strategies to Drive Direct Bookings

Sonoma Valley Room

President of Blizzard Internet Marketing, Susan Blizzard

Find out how RedAwning uses digital marketing strategies to drive your direct booking rates and what you can do to take it to the next level.

4:15 pm – 4:30 pm | BREAK

Transition back to the general session for the final presentation of the day and closing remarks.

4:30 pm – 5:00 pm | The RedAwning Portal, Smart App, and Much More

RedAwning’s Director of Operations, Travis Peterson

5:30 pm – 7:00 pm | BREAK

Sip some Cabernet and enjoy pre-dinner hors d’oeuvres, or explore lovely Sonoma and build up your appetite for the evening’s food and festivities.  

Dinner and Awards

7:00 pm – 9:00 pm • Sonoma Valley Room | Winin’ and Dinin’

Join us for a Wine Country Chic dinner where we will also present Partner Awards.

9:00 pm – 12:00 am • Sonoma Valley Room | After Party

DJ’s, dancing, cocktails and contests.

Friday, May 10th Event Schedule

We will start the day hearing success stories from our partners and more educational sessions and close out the conference with a recap and video of conference highlights.  Can’t wait to see you there. Cheers!

6:00 am – 7:00 am | Yoga

Nothing like a little Vinyasa to restore a group of travel professionals after a night of food and fun.

8:00 am – 9:00 am | Breakfast

Breakfast is on us. Here’s to another educational, inspirational and FUN day!

9:00 am – 9:15 am | Welcome Back Session

Tim Choate

Tim Choate’s opportunity to welcome you back for day 3 of our Partner Conference, answer questions and let you in on what to expect from the day.

9:15 am – 10:15 am | Amazon’s Guest Journey of the Future

Amazon’s Mike Murphy and RedAwning’s Tim Choate

See the brand new Smart Concierge powered by Amazon Alexa for Hospitality in action and learn more about how the travel tech movement can streamline your guests experience, your content optimization, and insurance.

10:15 am – 10:45 am | Break

Enjoy complimentary snacks while you mingle with the morning’s keynote speakers, ask any questions you may still have or just share a few laughs with fellow travel professionals.

10:45 am – 11:30 am | Short-term Rental Legislation

Smart City Policy Group Founder, Matt Curtis & Government Relations Director VRMA, Greg Holcomb 

11:30 am – 12:00 pm | Closing Session

Parting is such sweet sorrow but we hope you had an incredible time and have a lot of new knowledge and industry connections to take away with you.

12:00 pm | Lunch

Boxed lunches as we send you off to enjoy wine country for the weekend.

An Experience You Won’t Want to Miss


About the Conference

Meet the team at RedAwning and learn more about how to grow your business at twice the rate with our unprecedented suite of solutions for property managers. We have an incredible lineup of speakers who will be exploring industry trends, best practices, and tips for staying ahead of the pack in an industry that’s only just getting started.

Please note, this conference is for RedAwning clients only, and you pay no conference fee.  We pay for your experience and most of your meals — you pay for your accommodations only! If you’re not a client, but want to take advantage of our services and join us in Sonoma, please contact us here.

Come sip bubbly with us and help us build the future of the vacation rental industry!

Interested in Attending? Let Us Know.

Registration is closed at this time but if you have a last minute request, please reach out to sienna.cook@redawning.com.


Tim Choate

Tim Choate

RedAwning, CEO
Heather Richer

Heather Richer

RedAwning, CMO
Susan Blizzard

Susan Blizzard

RedAwning Group, President of Blizzard Internet Marketing
Megan Turner

Megan Turner

RedAwning, Director Connectivity & Guest Experience
Charles Ross-Smith

Charles Ross-Smith

Google, Global Business Development


Google, Digital Advertising for Vacation Rentals General Session


Amazon, Smart Concierge General Session
Key Data Dashboard

Key Data Dashboard

Key Data Dashboard, Revenue Management Breakout Session


VRMA, Vacation Rental Industry Session


STR, Revenue Management

Where to Stay

The Venue

Fairmont Sonoma

RedAwning is offering discounted rates on Fairmont Sonoma Mission Inn rooms. Let us know if you plan to attend the conference and we’ll send you registration and accommodation information.  Space is limited, so contact us today!

Local Vacation Rentals

Sonoma CA Vacation Rentals

Prefer to stay in a vacation rental? Check out some of our properties which range from luxurious to affordable depending on what you have planned during your trip!

Additional Local Accommodations

Follow a manual added linkFollow a manual added linkFollow a manual added linkFollow a manual added link

Getting Here

Plan ahead with directions to and from the Fairmont Sonoma Mission Inn if you are staying off premise or flying into one of the local airports.

Find directions from: