You’re planning a vacation to the beach after a long ski season. Your best friend tells you about an amazing resort but this is your one big trip of the year. So, what do you do? You grab your laptop and consult your most reliable, trusted friend…your favorite travel review site!
You’ll scour over reviews posted by strangers and weigh the options. You know they have already spent time and money selecting the ideal experience to match their dream vacation. These stranger’s perspectives feel like free advice – they are showing you what’s behind the curtain.